If you’re looking to make your ads more effective, capture more attention, and get yourself more customers… this article will show you exactly that.
Not only that, but it will point out the common mistakes that a lot of businesses have made, myself included.
The good news is that it only takes a few minutes to fix any ad.
The bad news, if you continue making these mistakes, your customer will become confused, and a confused customer does the worst thing possible… nothing.
When you begin to do the three things I am about to teach you, your ad results will improve dramatically.
The Three Mistakes We Have All Made
Let’s take a look at the last ad you’ve put out.
Read it, and ask yourself… would the customer understand the message I am trying to send?
The first mistake we tend to make is not making our message clear. Most businesses fail to check this, and it misses the mark for one of two reasons:
It's just "wordsalad."
Wordsalad is throwing a bunch of words together, hoping it will make sense. Whether it’s one-liner statements, or long, drawn-out sentences with too much technical jargon, they read it, and it’s just words… Keeps scrolling.
It’s all about you.
Insert some fancy words and talk about my brand. This will impress your customer, right?
I’ve done this before. Instead of results, I heard crickets.
“Discover the extraordinary journey of our brand.”
“We’re focused on top of mind awareness in our market.”
“The pursuit of excellence and our promise to stakeholders.”
It's usually said in a slightly condescending tone, and it’s a big turn-off.
Within it, you also notice the second big mistake that is made.
There is no offer!
If you don’t make an offer, then you aren’t giving your customer the solution to whatever problem they have.
They won’t be enticed to contact you, and if you ask them to, 9 times out of 10, they won’t. Which brings me to the third mistake.
You only ever ask the customer to call you.
What I have come to realise is that the vast majority of people can’t be bothered to pick up the phone.
If they come across your ad while scrolling late at night, they can’t call you. And I promise you, they will not set a reminder to call you tomorrow.
How I Stopped Making These Three Mistakes…
And How You Can Do The Same.
Next time you write an ad, try reading it out loud.
Yes, that means talking and listening to the sound of your own voice.
See if it flows.
Does it sound like a human or a robot?
You need to sound like a human, so write as if you are having a 1-on-1 conversation with your customer.
In plain terms, highlight their problem and explain why it needs to be fixed. This sets them up for the next thing.
Make an irresistible offer.
A great way to do this is to give free value.
Do a simple calculation on how much benefit they will gain from your solution.
In most cases, you can go with saving money or saving time. Which leads to this simple inclusion that will improve your customer conversion dramatically.
Ask your customer to fill out a form. Then, you contact them.
This makes your offer much easier to accept. All they have to do is click a few buttons and enter a few details. It doesn’t take long, and it provides great value for you.
Two birds with one stone.
You can weed out customers who aren't really interested. Serious customers only.
You can measure the effectiveness of your ad by monitoring the response rate.
There’s plenty of ways to do these three things, and it’s doable for every single business, yours included. If you want to know how we would do this in your business, Get In Touch.
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